Concept development – ART DIRECTION – PRODUCTION
Our goal was to increase awareness of our brand within higher education, and specifically target teachers.
Through this campaign we wanted to address the struggle teachers might relate to when it comes to being inclusive in their teaching, as students have diverse and changing needs. With a humorous approach, we wanted to show how Mentimeter allows teachers to be more flexible in their teaching style.
We decided to do this through a short video that is showing a teacher who is trying very hard to impress their students, but having disappointing results, and therein we are suggesting that there is an easier and more effective alternative; Mentimeter.
This was a full-funnel campaign. We created this video and accompanying image ads for brand awareness. We then continued to produce social proof ads, and more product-focused ads to function as retargeting.
This video production was in collaboration with Nemen.
Art director & Production: Agnes Johansson, Mentimeter
Creative director: Thomas Dawson, Mentimeter
Director of production & Editor & Photographer: João Costa, Mentimeter
Director: Thomas Svensson, Nemen
Director of photography: Adam Bassari, Nemen
1st Camera Assistant: Jimmie Petri
Gaffer: David Karlsson